Glimpse: The Power to Change the World

“We want [advertising] agencies and brands to be mindful of the power they wield and to use it to encourage positive values in society. Things like empathy and tolerance, community and togetherness deserve to be at the heart of our culture.” Those are the words of James Turner, the founder of Glimpse, which is “a […]

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Creative for Good Campaign: Might You Be Among the Homeless Tomorrow?

 It’s called “The Passage” and this Creative for Good campaign is also a winner. The number of homeless persons has increased by 8% in London since the start of the economic crisis, according to the Creative for Good project team. So this campaign was started to raise money for “The Passage”, an important center for the homeless in England’s […]

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Boxing for Peace in Brazil

This is the story of an amateur boxer turned social anthropologist who decided to do something about the violence affecting street children in Brazil’s favelas. An impossible task? Luke Dowdney’s passion for boxing allows him to reach even hard-core young drug traffickers on Brazil’s streets. How is it possibly, you may ask, for anyone to […]

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Attacking the Global Plastic Crisis

According to the large American company General Electric, ecomagination is the conglomerate’s “commitment to imagine and build innovative solutions to today’s environmental challenges while driving economic growth.” Here’s one imaginative feat highlighted on the ecomagination forum: Jeremy Rowsell, an Australian pilot and insurance industry executive, is planning to fly from Sydney to London on fuel made […]

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